Planstorevitalisethepieragainappearedin2008,theschemewassettocost£50million.Anewshoreendpavilionwasdesignedto house a restaurant, banqueting suite and a new home for the pier museum.
The proposed shore pavilionAtthePierHeaditwasenvisionedthatacompleterebuildwouldbeundertakentoincludeanewstation,pavilion,theatre,cinema and an observation tower.
TheplanswereanupdatedproposalbyEpicWorldLeisurewhooriginallysubmittedtheAtlantis&SwineRollercoasterscheme,the roller coaster was also included in the plans.